Fred Harteis News Articles - Women shoppers browse, men plan ahead

Fred Harteis News Articles - When men go shopping for clothes, chances are they already know exactly what they want, while their female counterparts might take some time to browse, according to a recent survey conducted by MONEY Magazine and market research firm ICR.

The survey, which polled 1,010 Americans, revealed that 53 percent of shoppers know which item they want before they enter a store.

But those consumers who did shop with a purpose tended to be male, over the age of 35 and possess at least a college degree, according to the survey.

Shoppers that browsed before they purchase an item tended to be female, younger, live in a metropolitan area but only possessed a high school degree or less.

Fifty-four percent of individuals that made a purchase after browsing through merchandise, however, ended up returning items they did not want or need, according to the poll.

Source: Cnn.com

About Fred Harteis: Fred Harteis leads Harteis International. Fred has a background in agriculture and has lead many successful business ventures.